* Kia Motors and Kinetic Group team up to build and campaign race cars for the automaker's first-ever auto racing efforts on U.S. soil
* Decorated drivers Nic Jönsson and Andy Lally to pilot No. 10 Infinity Kia Forte Koup race car
LAS VEGAS (Nov. 3, 2009) - The all-new 2010 Kia Forte Koup's motto - "One Hot Ride" - took on a new meaning today as Kia Motors America (KMA) unveiled its U.S. motorsports program at the 2009 SEMA Show. KMA has teamed with the Kinetic Group to build and campaign two Forte Koups in the 2010 GRAND-AM KONI Sports Car Challenge Series in the Street Tuner (ST) class.
"The Forte Koup is the latest chapter in the dramatic Kia brand transformation story, and the decision to enter into the motorsports arena was an easy one to make," said Michael Sprague, vice president of marketing, KMA. "The Forte Koup's performance-inspired styling and outstanding driving dynamics make it a natural fit for road racing, and competing in GRAND-AM's KONI Challenge series enables us to reach an entirely new and passionate base of automotive enthusiasts."
"We researched every form of auto racing in the U.S. to find a fan base that was aligned with our target demographics, and found GRAND-AM to be the perfect fit," said Sprague.
Completing the team, decorated drivers Nic Jönsson and Andy Lally have been secured to drive the No. 10 Infinity Kia Forte Koup entry in the GRAND-AM KONI Sports Car Challenge in 2010. Joining Jönsson and Lally are Adam Burrows and Trevor Hopwood, past KONI ST champions to pilot the second team race car.
* Decorated drivers Nic Jönsson and Andy Lally to pilot No. 10 Infinity Kia Forte Koup race car
LAS VEGAS (Nov. 3, 2009) - The all-new 2010 Kia Forte Koup's motto - "One Hot Ride" - took on a new meaning today as Kia Motors America (KMA) unveiled its U.S. motorsports program at the 2009 SEMA Show. KMA has teamed with the Kinetic Group to build and campaign two Forte Koups in the 2010 GRAND-AM KONI Sports Car Challenge Series in the Street Tuner (ST) class.
"The Forte Koup is the latest chapter in the dramatic Kia brand transformation story, and the decision to enter into the motorsports arena was an easy one to make," said Michael Sprague, vice president of marketing, KMA. "The Forte Koup's performance-inspired styling and outstanding driving dynamics make it a natural fit for road racing, and competing in GRAND-AM's KONI Challenge series enables us to reach an entirely new and passionate base of automotive enthusiasts."
"We researched every form of auto racing in the U.S. to find a fan base that was aligned with our target demographics, and found GRAND-AM to be the perfect fit," said Sprague.
Completing the team, decorated drivers Nic Jönsson and Andy Lally have been secured to drive the No. 10 Infinity Kia Forte Koup entry in the GRAND-AM KONI Sports Car Challenge in 2010. Joining Jönsson and Lally are Adam Burrows and Trevor Hopwood, past KONI ST champions to pilot the second team race car.